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Not all bread is created equal
Grainbow® offers an appealing alternative to everyday baked goods, without compromising on nutrition. By combining the science of colour psychology with wholesome ingredients, it brings colour, fun and curiosity to the plate.
We mix all-natural vegetable colouring with nutrient-rich wholegrain millet to create a playful and nutritious solution kids will love, tackling taste, health and visual appeal all at once.
WHOLEGRAIN
NATURAL COLOUR
Grainbow® colours are derived from nature, including Spirulina, Apple, Butterfly Pea Flower, Turmeric, Radish, Carrot, Paprika and Blueberry to increase the nutritional value of our bread and home baking products.
​Some of the nutrients in the natural colouring we use include magnesium, calcium, potassium, iron, zinc, phosphorous and B vitamins.
IT'S MORE THAN JUST BREAD
Grainbow® isn’t just for loaves. It works across a wide range of baked goods such as wraps, rolls, focaccia, pita, muffins, scones, bagels, brioche donuts, biscuits, cakes, baked treats, pancakes and more!
It's what's on the inside that counts
​Wholegrains play a valuable role in a child’s diet, giving them the energy and essential nutrients they need to learn, play and grow.
​Packed with fibre, iron, carbohydrates and a variety of important vitamins and minerals, wholegrains help support overall health and wellbeing. Wholegrain breads can even offer up to four times more dietary fibre than white bread, making it the obvious choice for health-concious parents.
NO ARTIFICIAL FLAVOURS, COLOURS OR PRESERVATIVES
helping kids EAT better
There’s something amazing about how easily kids spot sweets and treats while grocery shopping. It often seems as though they have a built-in radar for finding colourful and sugary snacks tucked away in every aisle.
As a parent, Tommi wanted to create something wholesome and nourishing that still captured the fun and excitement kids naturally gravitate towards. That’s how Grainbow® was born.
Marketing and the use of colour psychology has had a profound effect on consumerism. Bright packaging and playful designs often steer children toward less nutritious options. Over time, this has contributed to a rise in the consumption of sugary, low-nutrient foods, which contribute towards obesity and other health problems in children.